Turn your delegates into intrepid reporters as they get to the real story of your conference and company objectives

Introducing Making The News…

In this fast-paced and time-pressured teambuilding challenge, your teams will literally create front page news as they go beyond the headlines and get to the real story of your key conference messages and company objectives.

It sounds simple but there’s more to this story than meets the eye. Taking your teams out of their comfort zones, Making The News will immerse them in the thought-provoking and often contentious world of newspaper publishing, from headlines to cartoons, advertisements to business forecasts.

Making the News allows your delegates to demonstrate their understanding of your conference and corporate content and provides a platform from which they can express their own views, opinions and suggestions. The flexibility of this event also allows its content to be fully tailored to reflect your conference objectives.

Following the event, the teams’ newspapers often prove highly valuable as a feedback mechanism to evaluate how well your key messages have been absorbed, understood and interpreted.

What will happen during Making The News?

• Armed with laptops, special printers and digital cameras, your teams must publish a unique, attention-grabbing and eye-catching front page that reports on your conference objectives and outcomes.
• Like professional news teams, they must identify the lead story and find vital factual information to substantiate their article.
• Each team’s reporters will ‘hit the streets’ to track down eyewitness reports, mystery informants and capture that all important, award-winning photographic scoop. 
• Teams must also name their paper, draw an apt cartoon, design an advert, create a business forecast, attend a press conference, produce a conference-based crossword, write an up-to-the-minute newsflash and create a business consultancy section.
• Publications completed, each team’s newspaper will be printed large scale and in full colour.
• These will then be displayed for all to read and digest.

• Key Business Benefits
• Brand Awareness
• Corporate Responsibility
• Cross Functional Cooperation
• Project Planning
• Strategy Communication
• Stimulating Creativity
• Visualising the Future

This exercise often asks people to project news into the future. It presents a useful vehicle to explore elements of your own CSR statement: predicting ‘tomorrows news’ provides a great sounding board for participants to explore their impact on the environment and what steps can be taken to maintain a committed CSR policy.

Contact us for more information about how this event can be delivered with a csr focus